MAKE UP FOR EVER cosmetics

MAKE UP FOR EVER is a renowned French professional makeup brand founded in 1984 by Dany Sanz. Originally created to meet the intense demands of makeup artists in Paris, the brand gained a global reputation for its high-performance formulas, particularly its HD foundations and waterproof products.

Since 1999, the brand has been part of the LVMH Moët Hennessy Louis Vuitton SE portfolio. While its creative heart and primary manufacturing remain deeply rooted in France to maintain the prestige of French beauty standards, its distribution and some logistics are managed through a global network of subsidiaries and luxury retailers. The brand continues to serve both professional artists and beauty enthusiasts worldwide.

Ownership of the brand resides with LVMH, the world's leading luxury goods group, headquartered in Paris. This partnership has allowed MAKE UP FOR EVER to expand its retail footprint internationally while staying true to its heritage of artistry and education.