The So Soft Marshmallow Co. Jumbo Roasters

The So Soft Marshmallow Co. is a brand specializing in soft, fluffy marshmallow confectionery, particularly known for its larger, barbecue-friendly varieties like 'Jumbo Roasters'. These products are designed for snacking, baking, and roasting over an open flame.

While the brand is deeply associated with the British confectionery market and is widely distributed across major UK supermarkets, production may occur in multiple locations within Europe and the UK to meet regional demand. The brand is part of a larger confectionery portfolio that emphasizes traditional sweets with a modern, high-quality manufacturing approach.

The brand is owned by the confectionery giant Valeo Foods Group. Since its founding, Valeo has expanded through significant acquisitions to become a major player in the international food industry, specializing in ambient food categories including sweets, snacks, and baking ingredients.