Kleenex Viva Cooking Towel

Viva paper towels, often branded under the Kleenex umbrella in the Australian market, are a staple household cleaning product designed for high absorbency. Specifically, the Cooking Towel variety is marketed for its ability to absorb excess oil from food. The product shown is manufactured in Australia, utilizing local production facilities to serve the Oceania market.

The Kleenex brand itself originated in the United States in the early 20th century, created by Kimberly-Clark as a disposable substitute for face towels and handkerchiefs. While the global parent company remains Kimberly-Clark Corporation, the Australian operations are managed through its local subsidiary, Kimberly-Clark Australia. This ensures that while the brand has American roots, the physical production often supports the Australian manufacturing industry.