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Sanex is a well-established personal care brand that focuses on skin health and dermatological balance. Originally founded in Spain in 1984, the brand gained prominence by introducing innovative products like soap-free shower gels and alcohol-free deodorants tailored for sensitive skin.
The brand was acquired by the American multinational Colgate-Palmolive from Unilever in 2011 for approximately $950 million. This acquisition allowed Colgate-Palmolive to strengthen its presence in the European personal care market. Today, Sanex products are widely distributed across Europe and South Africa, with significant manufacturing operations located in Italy and Poland. The brand continues to emphasize its 'healthy skin' mission, often partnering with dermatological associations to certify its non-irritating formulas.
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