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The Wanted Zin is a prominent wine brand specializing in Zinfandel produced in the Puglia region of Southern Italy. Despite the 'Zinfandel' name and American-inspired branding, the wine is made from 100% Primitivo grapes, which are genetically identical to the American Zinfandel variety. The grapes are typically sourced from low-yielding 'Old Vines' (Alberello basso) that average 40 to 50 years of age, primarily in the Salento area.
The brand was created by Orion Wines, an Italian company founded by Luca Pomaro and winemaker Alessandro Michelon. The concept behind the brand is to combine 'American strength'—achieved through aging in American oak barrels—with 'Italian elegance'. This specific product is frequently found in a 3-liter Bag-in-Box (BiB) format, which is popular in Nordic markets like Denmark. The brand remains under the ownership of Orion Wines Srl, based in Lavis (Trento), Italy.
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