Novitesse Jersey Hoeslaken

Novitesse is a private label brand primarily associated with the German discount retailer Aldi. The brand specializes in high-quality home textiles, including bedding, mattresses, and linens. This specific product is a jersey fitted sheet (hoeslaken), known for its stretchable and breathable cotton fabric.

As a private label, Novitesse products are not manufactured by a single factory but are instead sourced from various global suppliers that meet Aldi's quality and sustainability standards, often carrying certifications like OEKO-TEX. While the brand originates from Germany as part of Aldi's non-food expansion in the late 1970s, manufacturing typically occurs in textile hubs across Europe and Asia.

The ultimate ownership of the brand lies with the Albrecht family through the two independent entities of the Aldi group: Aldi Nord and Aldi Süd. In the Netherlands, where this specific packaging is found, the brand is managed by Aldi Nord.