Oro Saiwa Cruscoro biscuits

Oro Saiwa is an iconic Italian brand that has been a staple of Italian breakfasts since the launch of the 'Oro' biscuit in 1956. The brand's history traces back even further to 1900, starting as a small pastry shop in Genoa founded by Pietro Marchese. The name SAIWA itself is an acronym for Società Accomandita Industria Wafer e Affini, a name suggested by the famous Italian poet Gabriele D'Annunzio in the early 20th century.

The Cruscoro variant shown in the image is a wholemeal (integral) biscuit made with brown sugar and honey. A key aspect of modern production is the commitment to sustainability through the 'Harmony' program, which involves using 100% Italian wheat sourced from local farms primarily in the Piedmont region.

Today, the brand is part of the global snacking giant Mondelēz International, which acquired the brand in 2007. Despite its international ownership, production remains deeply rooted in Italy, specifically at the historic plant in Capriata d'Orba, which continues to supply millions of Italian households with these traditional baked goods.