Made O'Meter
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IVY AÏA is a prominent Danish skincare brand that was founded in 2017 with the mission of providing high-quality, allergy-certified, and vegan-friendly products at accessible prices. The brand is recognized for its minimalist approach to beauty, emphasizing pure formulas developed by professional pharmacists and beauty experts. Its products are characterized by being 100% vegan, fragrance-free, and cruelty-free.
Production is centered in Denmark, where the brand maintains close ties with dermatologists to ensure its products meet strict safety standards, such as those set by AllergyCertified. The brand has gained significant traction in the European market, particularly through its exclusive distribution partnership with the retail chain Normal, which helped the brand expand rapidly from Denmark into neighboring countries like Sweden, Norway, and France.
IVY AÏA is owned and managed by BrandFix A/S, a Danish company specializing in the development and marketing of beauty and wellness brands. Based in Viby J, Denmark, BrandFix continues to guide the brand's growth and commitment to sustainable and inclusive skincare solutions.
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