Bio2You natural cosmetics

Bio2You is a specialized natural skincare and cosmetics brand that originated in Riga, Latvia. Founded in 2009 by Rita Strazinska (formerly Rita Lagzdina), the brand was inspired by the healing properties of the sea buckthorn berry, a 'superfruit' known for its high content of vitamins and antioxidants. This ingredient remains a core component of many of their formulations.

The company operates as a modern manufacturer with its primary production facilities located in the European Union, specifically in Latvia. Bio2You manages its own research and development to blend natural substances with scientific innovation, focusing on anti-aging and skin health. In 2022, the brand reached a significant milestone when the Latvian company B2Y (which owns the Bio2You brand) was acquired by the INVL Baltic Sea Growth Fund, a major private equity firm in the region. This acquisition was aimed at expanding the brand's international presence and production capacity, while maintaining its commitment to sustainable and clean beauty standards.