Hello Sensitive Laundry Detergent

Hello Sensitive is a private label brand developed by Salling Group, Denmark's largest retailer, specifically targeting consumers looking for hypoallergenic and environmentally friendly household products. The brand is a staple in Danish retail chains like Netto, Bilka, and føtex. This particular liquid laundry detergent is manufactured in Estonia by Mayeri Industries AS, a leading producer of household chemicals in the Baltic region known for its focus on sustainability and eco-friendly production.

While the brand is owned by the Danish Salling Group, the manufacturing location in Tabivere, Estonia, reflects a strategic partnership within the Baltic Sea region. Salling Group itself is uniquely structured; it is 100% owned by the Salling Foundations (Købmand Herman Salling's Foundation and Købmand Ferdinand Salling's Memorial Foundation). This ownership model ensures that a significant portion of the company's profits is reinvested into Danish society through donations to culture, education, and sports.