Crownfield High Protein Crunchy Muesli Milk Chocolate & Pumpkin Seeds

Crownfield is a prominent private-label brand developed and exclusively distributed by the German international discount retailer Lidl. The brand was created to provide a high-quality yet cost-effective alternative to established global cereal manufacturers, covering a wide range of breakfast products from traditional cornflakes to specialized high-protein mueslis.

While the brand is under the strict ownership and strategic control of the Lidl group, the physical manufacturing of Crownfield products is decentralized. Production is outsourced to various specialized food manufacturing facilities across Europe, most notably in Germany, France, and the United Kingdom. This localized production model allows the company to minimize logistical costs and adapt to regional supply chain requirements while maintaining consistent brand standards across international markets.