Gem Skin-Loving Protection Watermelon Fresh antiperspirant dry spray

Gem is a disruptor in the personal care industry, originally founded in Melbourne, Australia, in 2020 by entrepreneur Georgia Danos (née Geminder). The brand first gained a viral following for its aesthetically pleasing and natural oral care products before expanding into the body care market with a range of 'skin-loving' deodorants and mists.

While the brand is deeply rooted in the Australian market and headquartered in Melbourne, the manufacturing of its aerosol antiperspirant products is primarily located in Portugal to handle specialized production requirements. The brand remains family-backed and directed by its founder, focusing on clean, premium ingredients like hyaluronic acid and shea butter to elevate everyday bathroom rituals into self-care experiences.