Kelly's Peanuts Roasted & Salted

Kelly's is a leading snack brand in Austria, known for its extensive range of potato chips, popcorn, and nuts. This specific product, Kelly's Peanuts (Erdnüsse geröstet & gesalzen), is part of a snack legacy that dates back to 1955. While Kelly's prides itself on regional Austrian production for its chips using local potatoes and salt, peanuts are typically sourced from global growing regions (such as the USA or Argentina) before being processed and packaged.

The brand was founded in Vienna by an American major, Howard Morse Kelly, along with Austrian Herbert Rast. Over the decades, the company grew significantly, acquiring major local production sites like the Feldbacher Backwarenfabrik. Today, the brand is part of a larger international network but maintains a strong local presence and market leadership in Austria. Since 2008, the company has been a core member of the Intersnack Group, which oversees its distribution across several European markets including Switzerland and Slovenia.