Made O'Meter
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Viakal is a renowned brand specializing in the removal and prevention of limescale, particularly effective in areas with hard water. The brand's heritage is deeply rooted in Europe, specifically originating in Italy where it first gained significant popularity for its specialized formula that dissolves calcium deposits while leaving a protective barrier on surfaces.
While the brand is a staple in European households, it is currently owned by the American multinational consumer goods giant, Procter & Gamble (P&G). In various European markets, including the United Kingdom, certain product lines like the toilet cleaning gels are manufactured and distributed under license by BlueSun Consumer Brands S.L.U., which operates production facilities in Spain. This collaborative supply chain ensures that Viakal maintains its market-leading position across the continent through a mix of P&G's global resources and specialized local manufacturing partnerships.
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