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Knorr is a long-standing German brand that has become a household name worldwide for its expertise in soups, bouillons, and sauces. Founded in 1838 by Carl Heinrich Knorr in Heilbronn, Germany, the company revolutionized the food industry by developing drying techniques to preserve the flavor and nutritional value of vegetables and spices. This innovation paved the way for the brand's iconic dried soups and the ubiquitous bouillon cube, which debuted in the early 20th century.
Today, Knorr represents a significant part of the global food portfolio of Unilever, the British-Dutch multinational conglomerate that acquired the brand in 2000. While Knorr has production facilities across the globe to cater to localized tastes in over 90 countries, the core of its European product line, including the grill sauces seen here, is often produced in Germany or within neighboring EU facilities to maintain the brand's heritage of quality. As of 2026, Knorr continues to focus on 'future-fit' foods, emphasizing plant-based options and sustainable sourcing under Unilever's stewardship.
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