Maynards Bassetts Wine Gums

Maynards Bassetts Wine Gums are a quintessentially British confectionery classic, first introduced to the public in 1909. Created by Charles Gordon Maynard in London, these chewy fruit-flavored gums were famously named after wines (such as Port, Sherry, and Champagne) to provide a sophisticated alternative to alcohol, despite containing no liquor. The brand has a long-standing heritage in British culture, characterized by its distinctive firm texture and the use of natural colours.

Today, the brand is a result of a 2016 merger between two historic UK sweets manufacturers, Maynards and Bassetts, under the ownership of Mondelēz International. Production for the UK market is primarily concentrated in the historic Sheffield factory, which has been a hub for British confectionery for over a century. This facility continues to produce the iconic sweets according to traditional standards, ensuring the 'gold standard' texture that fans expect.

As of 2026, the ultimate ownership of Maynards Bassetts remains with Mondelēz International, an American multinational food giant. While the brand is managed globally from Chicago, its heart and manufacturing remain deeply rooted in the UK, where it is distributed locally by the Mondelēz UK subsidiary.