Levi's Standard Shirt

Levi's is an iconic American brand that pioneered the denim industry. While the brand is deeply rooted in its San Francisco heritage, contemporary manufacturing is a global operation. Products are manufactured in multiple countries including China, Bangladesh, Vietnam, India, and Mexico, with only a small number of premium lines still produced in the United States.

The brand is owned by Levi Strauss & Co., a company that has remained largely under the control of the descendants of the founder's family (the Haas family) for generations. Despite being a publicly traded company on the New York Stock Exchange as of 2019, the Haas family retains a significant majority of the voting power, ensuring original lineage is maintained in its leadership and strategic direction.