News Rouge cigarettes

This product is a pack of News Rouge cigarettes, a popular tobacco brand in France. The image shows the side of the pack, which conforms to the French 'plain packaging' (paquet neutre) regulations implemented in 2017. These laws require all tobacco products to be sold in a standardized drab brown color (Pantone 448 C) with mandatory graphic health warnings, such as the 'Fumer tue' (Smoking kills) label visible on the side.

Originally launched in 1979 by the French company SEITA (Société d'exploitation industrielle des tabacs et des allumettes), News became one of the leading cigarette brands in the French market. Following a series of mergers and acquisitions in the tobacco industry, the brand is now part of a global portfolio. The packaging indicates it was manufactured within the European Union for sale specifically in the French market (Vente en France 01).

Today, the brand is owned by Imperial Brands, a British multinational tobacco company. This transition occurred after Imperial Tobacco acquired Altadis (the company formed by the merger of SEITA and the Spanish Tabacalera) in 2008. The product remains a staple in French tobacco shops, though its visual identity is strictly controlled by public health legislation designed to reduce the appeal of smoking.