Simpl Milk (Whole and Semi-skimmed)

Simpl (often styled as 'Simpl' or 'Simplo') is the budget-friendly private label brand of the French multinational retailer Carrefour. Launched in 2020 as a replacement for previous discount ranges, the brand provides essential pantry items at lower price points while maintaining a modern, minimalist visual identity.

The milk shown in the image is specifically produced for the Belgian market, as evidenced by the high-profile inclusion of the Belgian flag on the packaging and the bilingual Dutch/French labeling ('Halfvolle Melk / Lait Demi-Écrémé'). In Belgium, Carrefour typically sources its private-label milk from local dairy cooperatives and processors such as Inex or Solarec to ensure freshness and support regional agriculture. The product is owned and managed by the Carrefour Group, headquartered in France.