Colgate Max White Ultra Freeze Crystal Mint toothpaste

Colgate is a premiere global brand with a legacy spanning over two centuries. Founded in 1806 by William Colgate in New York City as a modest starch, soap, and candle business, it evolved into an oral care pioneer by introducing its first aromatic toothpaste in jars in 1873. By 1896, the company achieved a major milestone by selling the first toothpaste in a collapsible tube, then known as Colgate Ribbon Dental Cream.

The brand's modern corporate identity was shaped by a series of strategic mergers. In 1928, the Colgate & Company merged with Palmolive-Peet (itself a recent merger of the B. J. Johnson Soap Company and Peet Brothers) to form the Colgate-Palmolive-Peet Company. The name was eventually simplified to Colgate-Palmolive in 1953.

Today, the Colgate-Palmolive Company is an American multinational conglomerate headquartered in Manhattan, New York. It is a publicly traded entity on the New York Stock Exchange, with major institutional investors like Vanguard and BlackRock holding significant stakes. While headquartered in the United States, its products—including the Max White Ultra Freeze variant—are manufactured in various facilities across the globe to serve over 200 countries, maintaining a dominant 40% share of the global toothpaste market.