now Orange Cola by Lammsbräu

Now is a premium organic lemonade brand produced by Neumarkter Lammsbräu, a pioneering ecological brewery based in Bavaria, Germany. The brand focuses on 100% organic ingredients and sustainable production methods.

Historically, the parent company Neumarkter Lammsbräu has been family-owned for generations, known for being one of the first breweries to shift entirely to organic production in the 1980s. The 'now' brand was launched to offer a modern, ecological alternative to conventional soft drinks. The product is manufactured at the company's historical site in Neumarkt in der Oberpfalz, Germany, maintaining local control over the entire supply chain and production quality.