gwoon clear flower honey

This product is part of the 'gwoon' line, a prominent private label brand in the Netherlands. The brand was established to provide a unified identity for various independent supermarket chains that are members of the Superunie cooperative. This collaborative approach allows these retailers to compete effectively with larger national chains by offering high-quality products under a shared name.

While 'gwoon' is a Dutch brand, the flower honey itself is typically sourced from multiple countries across the globe to ensure consistent supply and competitive pricing. The blending and packaging are often managed by specialized honey suppliers within the Netherlands or neighboring European countries, who then distribute the finished jars to the participating supermarkets. The brand is ultimately owned by Superunie, an alliance of Dutch retail organizations.