Adidas Fresh 48H Anti-Perspirant

Adidas personal care products, like the Fresh 48H Anti-Perspirant, represent a significant licensing partnership between the iconic German sportswear giant and Coty Inc. While the Adidas brand itself traces its roots back to Herzogenaurach, Germany, where Adolf Dassler founded it in 1949, the personal care line was developed to extend the brand's athletic identity into grooming.

The manufacturing of these products occurs across various global sites depending on the regional market, with major production facilities located in Europe and North America. Today, the brand's presence in the beauty world is managed by Coty Inc., a global leader in the fragrance and cosmetics industry. This partnership allows the brand to leverage Coty's extensive distribution network and chemical research while maintaining the sporty aesthetic and performance-driven reputation of the original Adidas name.