Axe Wild Bergamot & Pink Pepper deodorant bodyspray

Axe is a globally recognized grooming brand, originally launched in France in 1983 as a male fragrance brand. It was developed to provide a range of scents that appealed to younger men, rapidly expanding from Europe to the rest of the world. In several markets, including the UK, Ireland, Australia, and New Zealand, the brand is marketed under the name Lynx.

The brand is owned by the British multinational consumer goods company Unilever. While the brand has its roots in France, its products are now manufactured in numerous facilities across the globe to serve different regional markets. Unilever remains the ultimate owner, managing the brand from its headquarters in London.