Noberasco Viva lo Zenzero

Brand History and Origin

Noberasco is a prestigious Italian family business founded in 1908 by Benedetto Noberasco in Savona, Liguria. The brand has spent over a century establishing itself as a leader in the dried fruit and nuts sector, focusing on quality and innovation within the healthy snacking market. The Viva line, including Viva lo Zenzero (ginger cubes), represents the company's commitment to clean, functional snacks that cater to modern wellness trends.

Ownership and Manufacturing

To this day, Noberasco S.p.A. remains an independent family-owned company, currently under the leadership of the fourth generation of the Noberasco family. The majority of their specialized processing and packaging occurs in their high-tech facility in Carcare, Italy. While the brand is deeply rooted in Italian craftsmanship, they source high-quality raw ingredients, such as ginger, from various global regions including Thailand or China, depending on local harvests, to ensure the best possible flavor profile for their finished ginger snacks.