De Ruijter Rose en Witte Muisjes

De Ruijter is an iconic Dutch brand established in 1860 by Cornelis De Ruijter in Baarn. The product shown, 'Muisjes' (meaning little mice), consists of aniseeds with a sugar coating and is a deeply rooted Dutch tradition, typically served on 'beschuit' (rusks) to celebrate the birth of a child. Rose and white muisjes are traditionally served for the birth of a girl.

The brand has a rich history and holds a royal warrant, as indicated by the crown in the logo. While the brand has been a staple of Dutch breakfast tables for generations, its ownership transitioned through several acquisitions. It was acquired by CSM in 1983, then by Heinz in 2001. Today, De Ruijter is part of the Kraft Heinz Company portfolio, though it remains a quintessentially Dutch brand with its primary production facilities still located in the Netherlands.