Bref Blue Activ+ WC Rim Block

Bref is a prominent global brand in the toilet care sector, specializing in rim blocks and hygiene solutions. The product shown, Bref Blue Activ+, is designed to provide continuous cleaning and a fresh scent with every flush, featuring 'Odor Stop' technology and blue water functionality.

The brand's history began in 1968 when the German company Henkel launched its first toilet rim block in Germany. Since then, Bref has expanded its presence to over 60 countries and has become a market leader in Europe.

Today, Bref is a core brand under the Henkel Consumer Brands division. While the brand is German by origin and ownership, its manufacturing footprint is international. For the European market, a significant portion of Bref's production occurs in specialized facilities in Serbia (Kruševac), which serves as a regional hub for Henkel's home care products, though production may also occur in other global locations depending on the target market.