Rio D'Oro Orange Juice XXL

Rio D'Oro is a private label brand primarily associated with the German discount retailer ALDI. The orange juice depicted is marketed as an 'XXL' value size for the German market. As a store brand, it does not originate from a single farm but is sourced from various international suppliers, often using orange concentrates from major producing nations like Brazil or Spain before being bottled in Europe for ALDI. The brand represents the retailer's strategy to provide high-quality staple beverages at competitive prices. Ownership of the brand rests with the respective ALDI entity operating in the region, which manages the supply chain and quality control.