Action cleaning and household products

Action is a prominent Dutch discount retailer that operates throughout Europe. The brand carries a mix of third-party international brands and its own private labels. Because Action sources its products globally to maintain low price points, manufacturing locations vary significantly, ranging from Europe (primarily for food and bulky household detergents) to various Asian countries like China, Bangladesh, and India for textiles, plastics, and electronics.

The retailer's private labels, such as Spargo for cleaning supplies or Werckmann for tools, are developed specifically for their inventory. While the brand is quintessentially Dutch in its origin and management style, the manufacturing footprint is global, optimized for cost-efficiency and rapid supply chain logistics across its thousands of stores.