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Magnum is a globally recognized premium ice cream brand that was originally launched in 1989. Developed specifically for adults, it was first created in Aarhus, Denmark, by the Frisko company, which was part of the Unilever group. The brand has since become a staple in the frozen treats market, known for its signature chocolate coating and indulgent flavors.
In recent years, the brand has expanded into the dairy-free market with products like the Plant Based Almond bar, utilizing pea protein and high-quality cocoa butter to replicate its traditional texture. While the brand was born in Denmark, it is now manufactured in various locations worldwide to meet local demand. In regions like Australia, it is often produced locally or imported from major hubs in Europe or Southeast Asia.
Magnum is part of the Unilever portfolio, one of the world's largest consumer goods companies headquartered in the United Kingdom. Unilever operates a vast network of ice cream brands under its 'Heartbrand' logo, ensuring that Magnum remains a dominant force in the global ice cream industry through continuous innovation and an established international distribution network.
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