Phizz Daily 3-in-1 Effervescent Tablets

Phizz is a high-growth wellness brand founded in 2015 by Daniel Cray, Yasmin Badiani, and Rory Nicholls. The product is a unique 3-in-1 hybrid that combines hydration, electrolytes, and multivitamins in a convenient effervescent tablet form. Originally launched in the United Kingdom, it gained significant traction within professional sports and the travel industry before becoming a household name in the health and wellness sector.

While the brand was conceived and is headquartered in the United Kingdom, the manufacturing of the physical tablets typically takes place in Germany, a global hub for pharmaceutical and effervescent technology. This ensures the high-quality standards required for its complex formulation. In 2022, the brand was acquired by the consumer brand giant THG plc (The Hut Group) as part of its health and wellness portfolio, which also includes brands like Myprotein.

Today, Phizz operates under the THG Nutrition division. The ultimate ownership remains with THG plc, a British e-commerce and brand building company headquartered in Manchester, United Kingdom. The brand continues to focus on sustainability, utilizing plastic-neutral packaging and expanding its various flavor lines across global markets.