LdB Citrus Essence Body Lotion

LdB, which stands for Lait de Beauté (Milk of Beauty), is a classic Swedish skincare brand founded in 1945. The brand became famous for its moisturizing products designed specifically for Nordic skin conditions. The product shown, Citrus Essence Body Lotion, is part of their well-known range that emphasizes natural ingredients and freshness.

Historically, the brand was developed by the Swedish company Barnängen but has changed ownership several times over the decades. Today, the brand is owned by Orkla, a leading Nordic industrial group that acquired it from Cederroth. The manufacturing remains rooted in Sweden, maintaining its identity as a local heritage brand while operating under a large multinational structure that ensures its distribution across the Nordic markets. LdB is also known for its social commitment, such as its long-standing collaboration with the Breast Cancer Association (Bröstcancerförbundet) in Sweden.