Under Armour apparel and footwear

Under Armour is a globally recognized American sports equipment and apparel company known for its innovative performance gear. Founded in 1996 by Kevin Plank, a former University of Maryland football player, the brand initially gained fame for creating moisture-wicking shirts designed to keep athletes cool and dry. Since then, it has expanded into a massive range of products including footwear, accessories, and digital fitness tracking apps.

While the brand's heart and headquarters remain in the United States, its manufacturing footprint is global. Under Armour products are manufactured in multiple countries across Asia, Central America, and South America to meet international demand efficiently. This distributed supply chain allows the company to leverage specialized textile production capabilities found in regions like Vietnam, China, and Jordan.

As of 2024 and beyond, Under Armour remains an independent publicly traded company. It operates as its own ultimate owner, focusing on performance-driven innovation. The brand continues to compete at the highest levels of professional sports, sponsoring elite athletes and teams worldwide while maintaining its status as a cornerstone of the modern athletic apparel market.