Kleenex x Mr Doodle Limited Edition Design Cube Tissues

Kleenex, a brand synonymous with quality facial tissues, collaborated with renowned artist Mr Doodle (Sam Cox) to create a limited edition series of tissue boxes. This partnership aimed to infuse everyday moments with joy and creativity by transforming standard tissue boxes into vibrant art pieces. The collaboration was launched in Spring 2025 and featured unique box artwork by Mr Doodle, whose instantly recognizable, energetic style captivated millions across social media. The project included a wide-reaching media rollout spanning YouTube, digital display, paid social, outdoor activations, retail competitions, and even a behind-the-scenes film documenting the creative process. A highlight of the campaign was an immersive live experience on 3 May 2025, where Mr Doodle took over London’s Outernet with a large-scale perspex Kleenex box installation. During this event, he doodled live from inside the box, with his artwork projected in real time on the surrounding digital walls. Fans had the opportunity to take selfies and engage with the artwork up close. This collaboration not only brought a touch of joy to daily life but also elevated a simple household item into something worth displaying.