Golden Toast Vollkorn Toast

Golden Toast is a market-leading brand for sliced bread and toast in Germany. Originally founded in 1963 by a consortium of regional bakeries (the 'Arbeitsgemeinschaft Golden Toast'), it was created to establish a consistent, high-quality nationwide brand in the fragmented German bakery market.

Today, the brand is owned by the Liebken-Gruppe (Harry-Brot GmbH) and the Müller-Brot group, but its ultimate ownership and primary management fall under the umbrella of Lieken GmbH. Lieken itself is a subsidiary of the Czech-based Agrofert Group, a massive conglomerate founded by Andrej Babiš. This specific whole wheat variant is produced primarily within German bakeries to maintain freshness and meet the logistical requirements of regional supply chains.