Revolution Race outdoor apparel

Revolution Race is a Swedish outdoor apparel brand founded in 2014 by Pernilla and Niclas Nyrensten. The company emerged from the founders' frustration with overpriced outdoor clothing that sacrificed functionality for fashion. They specialize in technical outdoor garments, including hiking pants, jackets, base layers, and accessories, designed to balance durability, functionality, and style at competitive price points. Revolution Race operates on a direct-to-consumer business model, leveraging digital marketing strategies and community-driven product development to disrupt the traditional outdoor industry. The company is headquartered in Borås, Sweden, and has expanded its presence across European markets. Manufacturing is outsourced to supply chain partners, primarily in Asia, with warehousing and transportation also managed by external partners. The company is committed to responsible production practices, aiming for 100% of its materials to be certified by OEKO-TEX® 100 or bluesign®, and has banned PFAS in its DWR treatments since 2019. Revolution Race was listed on the Stockholm stock exchange in 2021.