Elmex Sensitive original toothpaste

Elmex is a renowned brand in the oral care industry, specifically recognized for its focus on toothpaste and dental hygiene products with high amine fluoride content. The brand was originally created in Switzerland by the company GABA (Goldene Apotheke Basel), which was established in 1638 and became a pioneer in pharmaceutical and dental research.

Today, Elmex is owned by the American multinational consumer products company Colgate-Palmolive, which acquired the GABA Group in 2004 to strengthen its position in the European pharmacy market. While the brand has Swiss roots, manufacturing is conducted at various specialized facilities across Europe, with a significant production hub located in Poland to supply the European market including France.