Biopoint Crema Ricca Idratante

Biopoint is a prestigious Italian beauty brand founded in 1954, initially gaining fame as a pioneer in professional hair care within the perfumery sector. Over the decades, it expanded its expertise into body care, offering high-performance dermatological solutions like the Crema Ricca Idratante. The brand's philosophy focuses on 'Sensoriality, Performance, and Innovation,' combining refined ingredients with luxurious textures.

Since 2010, Biopoint has been a key part of the Sodalis Group, a leading Italian family-owned company specializing in health, beauty, and personal care. Sodalis has aggressively grown through strategic acquisitions, including brands like Tesori d'Oriente and Lycia, and most recently expanded into the North American market. Biopoint products continue to be designed and manufactured in Italy, maintaining the brand's heritage of Italian excellence and professional quality.