Somersby 0.0 Apple Sparkling Fruit Drink

Somersby 0.0 is a non-alcoholic sparkling apple fruit drink developed by the Carlsberg Group. While the Somersby brand was originally created in Denmark in 2008 for the Danish market, it has since become the largest international cider brand in the world.

The product is manufactured in various locations globally to serve local markets; for instance, it is produced in Malaysia for the Southeast Asian market (including Singapore) and in various European facilities for the Western market. The 0.0 variant specifically targets the growing 'Beyond Beer' category, offering a refreshing, fermented apple juice-based beverage without the alcohol content.

Today, the brand remains under the ultimate ownership of the Carlsberg Group, a Danish multinational brewing company headquartered in Copenhagen, Denmark. The brand is often marketed using the fictional persona of 'Lord Somersby' to give it a whimsical, heritage-inspired British feel, despite its true Danish origins.