Made O'Meter
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Lotus Biscoff, originally known as 'speculoos' in Belgium, is a world-renowned brand famous for its unique caramelized biscuit flavor. Founded in 1932 by Jan Boone Sr. in Lembeke, Belgium, the biscuit was named 'Lotus' after the flower, symbolizing purity.
The product gained massive international popularity as an accompaniment to coffee, eventually branding itself as 'Biscoff' (a combination of 'Biscuit' and 'Coffee') for foreign markets. While the brand has expanded its product line to include cookie butter spreads and ice cream, the core biscuit manufacturing remains centered in its historical home of Lembeke, Belgium, though additional facilities have been established in the United States to meet growing North American demand.
The brand is owned and managed by Lotus Bakeries, a publicly traded Belgian company that remains largely under the control of the Boone family. The company has evolved from a local bakery into a global snack powerhouse, managing several other health-focused brands while keeping the original Biscoff legacy as its flagship product.
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