Rimmel London 100% Waterproof Mascara

Rimmel London 100% Waterproof Mascara is an iconic eye makeup product known for its long-lasting, water-resistant formula.

The Rimmel brand traces its origins back to 1834 when French perfumer Eugène Rimmel and his father opened the House of Rimmel on Regent Street in London, England. Rimmel is historically famous for popularising non-toxic, packaged mascara to such an extent that the word 'rimmel' became synonymous with mascara in several European languages.

Today, Rimmel London is owned by the multinational beauty conglomerate Coty Inc., which is headquartered in New York City, United States. While Coty manufactures its cosmetics across various global production hubs, many of Rimmel's classic mascaras and beauty products sold in the UK and Europe are manufactured in the United Kingdom or within the European Union.