Bellarom Gold Crema Coffee Beans

Bellarom Gold Crema is a private-label whole bean coffee product sold exclusively through Lidl supermarkets. The brand Bellarom was developed by Lidl to offer consumers high-quality, Rainforest Alliance-certified coffee blends, ground coffee, and instant varieties at competitive discount prices.

Lidl is part of the Schwarz Gruppe (Schwarz Group), one of the world's largest retail conglomerates, headquartered in Neckarsulm, Germany. In recent years, the Schwarz Group vertically integrated its coffee operations by establishing its own roasting facilities, such as Bonback and the dedicated coffee roastery division under Schwarz Produktion (notably in Rheine, Germany), where large volumes of Bellarom coffee products are processed and packaged for Lidl stores across Europe, including Romania.

In Romania, Lidl operates through Lidl Discount S.R.L., serving millions of local shoppers with private-label brands that combine German supply-chain standards with localized retail distribution.