ASDA Skinless & Boneless Mackerel Fillets in Olive Oil

Brand & Product Overview

ASDA Skinless & Boneless Mackerel Fillets in Olive Oil is an own-brand canned seafood item sold by British supermarket retailer ASDA. The tin carries the Scottish Mackerel emblem, indicating that the fish is caught in the waters off Scotland and packed in the UK.

Ownership and Heritage

ASDA was founded in Yorkshire, England, in 1965 through the merger of Associated Dairies and the Asquith family's retail business. After being a subsidiary of US retail giant Walmart from 1999 until 2021, ASDA was acquired by the Issa brothers (Mohsin and Zuber Issa) together with private equity firm TDR Capital, returning majority ownership to the United Kingdom. TDR Capital later expanded its majority stake in the supermarket group.