PREMIERE Chew Snack Rolls Twisted chew stick chicken

PREMIERE Chew Snack Rolls are dog treats produced under the private label PREMIERE, an exclusive brand owned and distributed by the German pet retail giant Fressnapf (operating as Maxi Zoo in Denmark and several other European countries).

Fressnapf Tiernahrungs GmbH was founded in Krefeld, Germany, by Torsten Toeller in 1990. The company produces and sources its private label pet foods and treats across specialized manufacturing partners primarily located in Europe and Asia, adhering to strict European pet nutrition standards. In Denmark, PREMIERE products are sold exclusively through the Maxi Zoo retail chain, which operates as a direct subsidiary of the Fressnapf Group.