SilverCrest Smart Wi-Fi XL Air Fryer

SilverCrest is an exclusive private label brand established and marketed by the German discount supermarket giant Lidl, which is owned by Schwarz Gruppe (Schwarz Group). The brand covers a wide range of consumer electronics and small household appliances, including blenders, kitchen robots, toasters, and air fryers.

While the SilverCrest brand originates in Germany and product design, quality control, and compliance are managed through German procurement entities such as OWIM GmbH & Co. KG (located in Neckarsulm, Germany), actual assembly and manufacturing are predominantly contracted out to OEM factories in China.