FitFlop iQushion Ergonomic Flip-Flop

FitFlop was founded in 2007 in the United Kingdom by Canadian-born British entrepreneur Marcia Kilgore. Known for merging biomechanics and contemporary footwear fashion, FitFlop engineered ergonomic soles designed to provide all-day comfort and support.

The iQushion flip-flop line features air-foam cushioning with micro-bubble technology, built-in arch contours, and impact absorption. FitFlop products are primarily manufactured in contract footwear factories across Southeast Asia, especially Vietnam and China.

The company is owned by FitFlop Ltd (with Marcia Kilgore remaining a principal stakeholder alongside investment partners such as Bluestar Alliance and consumer brand investors).