Wera Clothing / Merchandising

Wera Tools (Wera Werkzeuge GmbH) is a renowned German manufacturer of screwdrivers and fastening hand tools, widely recognized for its 'Tool Rebels' marketing campaign. In addition to precision hand tools sold in DIY and professional hardware retailers across Belgium, Wera distributes branded clothing, workwear, and fan apparel featuring the iconic 'Tool Rebel' branding.

Wera was founded in 1936 in Wuppertal, Germany. In 2016, the company was acquired by Bitburger Holding GmbH (the investment holding company of the German Bitburger brewing group), which remains its ultimate owner. Wera's apparel and workwear merchandise are manufactured across various global production partner locations according to international textile sourcing standards.