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ASDA 8 Soft Flour Corn Tortillas are an own-brand Mexican-style flatbread product sold throughout the United Kingdom by supermarket retailer ASDA.
ASDA originated in Yorkshire, England, founded in 1949 as Associated Dairies. The chain grew to become one of the UK's leading supermarket brands. In 1999, ASDA was acquired by American retail giant Walmart, which owned it for two decades before selling a majority stake to the Issa Brothers (Mohsin and Zuber Issa) and private equity firm TDR Capital in 2021. Today, TDR Capital holds the majority ownership stake in Asda Group Limited.
ASDA's own-label bakery and tortilla products are primarily manufactured and packaged in the United Kingdom using imported and domestic wheat flour and corn ingredients.
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