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Neutral is a well-established brand originally founded in Denmark in 1977, created with a commitment to producing gentle, hypoallergenic skincare and cleaning products formulated without perfumes, colorants, or unnecessary additives.
The brand was initially developed by the Danish company A/S Blumøller (which later became part of Sara Lee Household & Body Care). In 2010, the Anglo-Dutch multinational consumer goods giant Unilever acquired the personal care and laundry business of Sara Lee, bringing Neutral under Unilever's global umbrella.
Today, Neutral antiperspirants and personal care items sold in Denmark and throughout the Nordic region are produced across Unilever's European manufacturing network, predominantly in Unilever personal care factories in the United Kingdom and across continental Europe, while managed locally via Unilever Danmark A/S.
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