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Sure Whole Body Deo Rio Coconut is a body deodorant spray formulated without aluminium, designed to provide up to 72 hours of odour protection across the body.
The Sure brand in the UK and Ireland shares its lineage with Rexona, originally developed in Australia in 1908 by physician Alice Sheffer and her husband S.F. Sheffer. It was acquired by the British soapmaker Lever Brothers in 1929, which later merged to form Unilever. While branded as Sure in the UK and Ireland, the same product line is sold as Rexona globally, Degree in North America, and Shield in South Africa.
Today, Sure is owned by Unilever plc, a multinational consumer goods company headquartered in London, United Kingdom. Aerosol deodorant products for the UK market are primarily manufactured in the UK (notably in facilities such as Unilever's deodorant manufacturing site in Leeds) and across Europe.
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